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New Year, New identity for Scottish Community Foundation

09 January 2013

As a result of a significant change in its size and scope of operation, The Scottish Community Foundation has changed its name to Foundation Scotland and introduced a new visual identity.

 The process began towards the end of 2011 with a restructure to reflect these changes and after a lengthy period of consultation there was an overwhelming case for a re-design of the Foundation’s brand.

 As well as a new logo consisting of a three segmented triangle called the Apex, the Foundation has a new strapline – ‘Where philanthropy meets community’ which provides better clarity about the depth and breadth of the Foundation’s work. 

 The Apex reflects the main strands of activity – philanthropy services and community investment and the Foundation’s key purpose to provide the platform for these two key areas to connect with inspiring results.

 Commenting on this exciting new chapter for the Foundation, chief executive Giles Ruck said, “Where philanthropy meets community is a rewarding space to work. Inspiring giving has been our passion since 1996, when we started connecting philanthropists with exceptional charities, enterprises and community opportunities.  Last year, thanks to the generosity of our clients, we funded over 2200 projects, reaching all corners of Scotland through grassroots grant making.   We are also achieving high impact in communities through major donations, investments and capital initiatives.”

 “At the Foundation, by building knowledge and nurturing relationships in the place where philanthropy and community meet, we believe that Scotland’s communities become stronger places to live, work and grow.  We feel that this new identity of a strong yet friendly, fresh and professional organisation encapsulates our work and better reflects our purpose - to be the professional hub of philanthropy for lasting impact in Scotland’s communities.”

 An added focus on marketing and communications and the launch of a new website at the beginning of February provides the Foundation with the right platform to roll out the new identity.

 Visit next month and join us on Facebook or Twitter.  Visitors to the new website can also sign up for newsletters which will keep everyone up-to-date with what’s happening.

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